The Latest From Jupitr

Real results from our own experimentation, honest challenges, and why we’re never going back to traditional WordPress We weren’t running into major client problems with traditional WordPress. Our sites worked fine. But we kept reading about headless architecture — Next.js, GraphQL, static site generation. And we got curious. So we decided to experiment. Not on […]

A Technical Deep Dive on AI Overviews, Zero-Click Search, and What You Need to Do You check Google Search Console this morning. Your rankings are exactly where they were three months ago. That keyword you rank #2 for? Still #2. The five pages on page one? All still there. But your traffic is down 40%. […]

The Problem With Tools Built for Everyone If you run a small creative agency in Indonesia, you know the feeling. You sign up for ClickUp because everyone recommends it. You spend a weekend setting it up. You create workspaces, folders, lists, views, automations. You watch tutorial videos. And then your team of five uses maybe […]

When the hosting company vanished overnight, we had one month and a stack of invoices to prove we owned what was already ours. Late January, I got a message from a client: her website was down. Not “slow,” not “throwing an error” — just gone. At first I assumed it was a temporary server blip. […]

I’ll be honest — when we first started seriously experimenting with AI-generated blog content, part of me felt a bit weird about it. We run a content agency. Writing is something we sell. So there’s an obvious question sitting right there: if we help clients automate their blog, are we handing them a way to […]

Your marketing campaigns are driving traffic, your content strategy is on point, and your social media engagement is through the roof. Yet somehow, your ROI remains stubbornly low. Before you blame your advertising spend or pivot your entire strategy, take a hard look at your website. More often than not, it’s the silent saboteur destroying […]

“Our website takes forever to load, and our bounce rate is killing our conversions,” Sarah, a marketing director at a growing SaaS company, told us during our first call. “But our content team loves WordPress. They don’t want to learn a new system.” Sound familiar? You’re caught between keeping your team happy and delivering the […]

You have a website. It looks decent. Maybe you even paid good money for it. But your inbox is quiet. We hear this a lot — from villa owners, wellness studios, restaurants, consultants. Businesses in Bali with real things to offer, sitting on a website that just… doesn’t convert. And the frustrating part is that […]

When we first started talking seriously about going headless at Jupitr, the conversations looked a lot like this: “So the frontend and backend are… separate?” “Why would you make WordPress more complicated?” “Is this actually better for clients or just better for developers?” Fair questions. And honestly, some of them took us a while to […]

It started, as many of my “okay… we need to fix this once and for all” moments do, with a client casually dropping a bomb on WhatsApp. “Ratri… why is my website so slow? It was fine last month.” Cue me staring at my screen, sipping my iced coffee, already knowing exactly where this was […]